Reverse marketing is absolutely the fastest and most cost effective way to sell the MOM workshops and recruit to your primary
business.
Consider the following. When a new company enters network marketing do you think they start recruiting business opportunity seeker prospects? Or do you think they start recruiting networking professionals?
You know as well as I do. They go after networking professionals. You need to start thinking the same way. The reason we teach this is simple. MLM'ers have already been sold on the industry, have some training, might also have people they can immediately bring into your business, and need the training MOM offers in the training workshops. In addition, most of these people have been the victims of the ineffective training methods I describe during the live conference call. These people know exactly what Al is talking about.
There are approximately 12 million people trying to build a home business in the USA alone, and millions more worldwide. About 150,000 people start a new home business every week. The prospects for this business are virtually unlimited.
Either way, you won't be wasting time with tire-kickers or people who have to start training on the basics. Your job is to get qualified people in front of our information.
So what exactly is reverse marketing? If you're on the Internet and you have an email account you are probably getting hundreds of emails in your Inbox each month from people trying to recruit you into their business. We are going to help these people by introducing them to a program that can truly bring them success in their business.
Simply put, they solicit us and we encourage them to call us. When they do call, we invite them to look at our training program. Why should they look at it? It's simple. They want to learn what to do to actually make more money with their primary business.
These leads will cost you nothing and we will show you how to have prospects calling you. You will not have to sit and dial the phone for hours to find people to talk to.
There are three ways we recommend you harvest leads.
1. Online Classified ads
2. SafeLists
3. Emails generated from using your Veretekk lead generation system
Lets start with online classified ads. Many people recruited into a home business are trained by their upline to jump on the Internet, find all the free classified ad sites and place hundreds of free ads to find prospects. You and I know this is a total waste of time because it doesn't work. But you and I can go to those classified ad sites and get the info we need to reverse market these poor people.
Here are the steps to work classified ad sites:
1. Go to your favorite search engine. I like Google.
2. Use search terms - "free classified ads” "MLM classified ads" "free classifieds" "online classified ads"
3. When you get to a classified ad site look for these categories - MLM, home business, business
opportunities, etc.
4. Look at each ad - you're looking for a name, phone number and or email address.
a. If there is a phone number, call them (we will give you the scripts you need)
b. If there is only an email address - send the Reverse market email (we give you an example in this manual.
What is a Safelist?
A Safelist is a group of people (members) who agree to receive emails from each other. This way no one has to worry about SPAM issues because all members of the safelist have agreed to receive emails from the other members.
Most safelists have two types of memberships, free and paid. All you need is the free membership. You will want to join 1 or 2 new safelists each week. You will quickly have hundreds of emails coming to your safelist email account daily.
1. Go to any search engine
2. Do a search for Free Safelists
3. Join the safelist
4. When you sign-up, you need to give two email addresses: contact email for admin purposes and subscription email where you get the safelist emails from other members. So, before you join any safelists be sure and setup an email account to receive emails. Use a free e.g. yahoo-account, don’t ever use your main email address since you will get lots of emails to that inbox.
Quickly read each email. You are looking for either a name and phone number (which you will put on a list to call) or for a real email address you can send the reverse marketing email to.
That's it. When the calls come in from the reverse market email, use the 30-second incoming call script. Or when you call these prospects use the outbound call script.
Note: When a prospect agrees to go to the conference call or listen to either the pre-recorded call on the phone or Internet, be sure to get his email address and permission to send a confirmation email. This way you can enter this prospect's info in your email drip system. Those that don't buy now may buy later.
Send this email to people advertising their business or sending you email.
Subject: I saw your ad and have a question
Hi,
I just saw your ad online and I have a couple of questions. Please call me between (time range and time zone), or send me your phone number, best time to call, and I'll call you.
Thanks in advance,
Your name
Your Phone Number
Subject: I got an email from you and have a question
Hi,
I just read your email to me, and I have a couple of questions. Please call me between (time range and time zone), or send me your phone number, best time to call, and I'll call you.
Thanks in advance,
Your name
Your Phone Number
Veretekk is reverse marketing on steroids. When you use the Veretekk system you will receive a few hundred emails a day in your secondary email account inbox. Harvest these emails the same way you would with the emails received from safelists. (We’ll explain more about the Veretekk lead generation system later in this manual)
Working with genealogy leads is very similar to reverse marketing. The differences are:
1) You don't have to harvest the leads, and
2) The people on the lists may not be presently building a home business (they may have quit).
So, instead of harvesting leads you sit down with a list of prospect names and phone numbers and dial for dollars.
There are positives and negatives when working this type of list.
The negatives are:
1. Disconnected phone numbers
2. All outbound calls instead of inbound calls
3. You will make more phone calls
The positives are:
1. The leads are inexpensive – We give them to you
2. You don't have to harvest, just dial
3. Leads are so inexpensive you can offer to give leads to a prospect as an incentive to buy
4. You can better control the time you decide to work your business
We suggest that you use a combination of these methods: harvested and genealogy leads and Veretekk leads. We have scripts for any method you decide to work: outbound and inbound call scripts, the script for working genealogy leads, and script for calling Veretekk premium leads.